The body of a man in his 40s has been found at a Norfolk beach.

Police were called to the South Beach Parade in Great Yarmouth this morning.

Emergency services including fire, ambulance and coastguard were at the scene at 7.32am.

The man was pronounced dead at the scene by paramedics at 7.54am. 

The scene is currently cordoned off. 

The death is not believed to be suspicious.