A partnership between personal safety app WalkSafe and gambling firm Admiral is working to protect women in Norwich from violence.

The collaboration launched last June and has since provided refuge for women fleeing from violent situations, such as rape and domestic violence.

Ten cases have been reported to the police where victims used the 'safe spaces' offered by Admiral, located through the WalkSafe app, to avoid assault and harassment.

WalkSafe is a free app that empowers users to plan safe walking routes and provides real-time tracking insights from community sources.

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Additionally, it offers a 'safe-spaces' feature guiding users to places of refuge during times of distress.

Admiral, the UK's largest adult gaming centre operator with more than 230 venues, including in Norwich and Great Yarmouth, has become a significant ally in WalkSafe's mission to ensure public safety.

As part of the Safe Spaces initiative, Admiral welcomes anyone seeking refuge while walking alone.

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Following incidents, Admiral venues have quickly arranged appropriate police or medical assistance for those seeking refuge.

Kevin Farnsworth, Admiral's regional operations director, said: “We take our responsibilities as an integral part of the UK's night-time economy very seriously and in Norwich.

"That's why we provide open, well-lit premises with around-the-clock CCTV coverage.

"It's also why we're incredibly proud to be extending our relationship with WalkSafe for at least another 24 months.”

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In January, in recognition of the pivotal role they play in public safety, Mr Farnsworth and his Admiral team, part of the Novomatic Group, were presented a High Street Hero Award by the British Amusement Catering Trade Association.

Emma Kay, founder of WalkSafe, added: "Admiral's continued work to improve community safety demonstrates how businesses can be an active part in providing ‘safe spaces’ for vulnerable groups.

"These documented cases highlight the tangible impact of our combined efforts in reducing violence against women and girls.”