College drives into the future with “Top Gear” style campaign

PUBLISHED: 17:41 07 December 2016 | UPDATED: 17:52 07 December 2016

Top Year, Great Yarmouth College campaign

Top Year, Great Yarmouth College campaign

Great Yarmouth College

This time of year sees companies rush out to release their own brand of festive and end of year campaigns.

Great Yarmouth College has followed suit, on the back of a head turning billboard twelve months ago.

The college received rave reviews for its “Study Works” Star Wars campaign, which came out on the back of the release of “Star Wars: The Force Awakens” in cinemas last December.

This year the college has themed their posters on BBC motoring show Top Gear with the slogan “Top Year”.

It is hoped the billboard will be equally as eye catching.

Vicky Beck, head of marketing and communications, at the college, said: “The Study Works campaign marked a change for us from the traditional promotional campaigns we do.

“This year we were really focusing on New Year more than Christmas. We didn’t want to go with a new year, new you take on it, so after a bit of thinking around the word year that’s when I came up with Top Year.

“The design is instantly recognisble and eye catching, and hopefully it goes down just as well as last year’s campaign.”

The poster hit billboards earlier this week and will be displayed on buses from next week.

Other News

Yesterday, 21:49

A man arrested in connection with the murder of a 56-year-old in Great Yarmouth has been released on bail.

Yesterday, 17:29

A man who threatened to kill a woman he bombarded with abusive phone calls has been jailed.

Yesterday, 17:10

A man who spat at a police officer’s face and hair after being arrested has been spared jail.

Yesterday, 16:01

A stretch of seafront Great Yarmouth road is set to undergo nine weeks of repairs - at a cost of £100,000.

Most Read

Yesterday, 13:10

The man who was killed in a fatal stabbing in Great Yarmouth has been named.

Read more
Norwich Magistrates Court
Mon, 11:17

A man remains in hospital with serious injuries after his car crashed into a telephone pole and tree before landing in a ditch.

Read more
Norfolk and Norwich University Hospital
Mon, 13:37

A man has been arrested on suspicion of multiple driving offences including drink driving in Great Yarmouth.

Read more
Yesterday, 17:29

A man who threatened to kill a woman he bombarded with abusive phone calls has been jailed.

Read more

Portraits and silhouettes of soldiers, nurses and munitions workers lined two Norfolk beaches as part of a Remembrance Day tribute by filmmaker Danny Boyle.

Read more
Remembrance Day 2018

Local Weather

Partly Cloudy

Partly Cloudy

max temp: 13°C

min temp: 9°C

Show Job Lists

Digital Edition


Enjoy the Great
Yarmouth Mercury

e-edition today


Newsletter Sign Up

Great Yarmouth Mercury weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy