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Social media to be enlisted to help calls for Great Yarmouth river crossing

Yarmouth third crossing. Photo: Courtesy of Norfolk County Council

Yarmouth third crossing. Photo: Courtesy of Norfolk County Council

Courtesy of Norfolk County Council

A concerted effort is to be orchestrated tomorrow to try and make sure funding is secured for a third crossing for Great Yarmouth.

On Friday Norfolk County Council is launching a social media campaign on its Twitter profile @NorfolkCC using the #GY3RC hashtag and posting on its Facebook page asking people to retweet, share, like, comment and post their own reasons and experiences to demonstrate why Great Yarmouth needs a third river crossing.

Any social media will be used as evidence by the council to keep the project firmly on the government’s radar and show how important this bridge is to the town and to Norfolk as a whole

The campaign comes on the same day that the council’s environment, development and transport committee will look at the progress of the third crossing plans.

MORE; Bridge plans revealed

A report says it is hoped the bridge will be open to traffic in 2023 and a public consultation showed people were in favour of a bascule bridge instead of an alternative plan of a swing bridge.

The council says it hopes to hear before the end of the year if the government will award it funding to develop the planning application and detailed surveys and design work for the third river crossing.

Martin Wilby, chairman of the council committee, called on people in Yarmouth and the wider region to support tomorrow’s social media campaign.

He said: “The third river crossing stands to make a huge difference to Yarmouth, relieving traffic congestion and shortening journey times, greatly improving transport links to the port and enterprise zone, and attracting investment and creating jobs.

MORE; Town needs third crossing

“Getting the third river crossing built relies on securing funding from the government, so we want to leave ministers in no doubt of the local support that exists for getting this bridge built as soon as possible.

“Please back our social media campaign to arm us with even more evidence with which we can convince the decision-makers that this project needs to be funded as a priority.”

Chris Starkie, chief executive officer at New Anglia Local Enterprise Partnership, said: “The case for a third river crossing in Great Yarmouth is a compelling one. Improving connectivity is key to increasing our productivity, attracting inward investment and retaining local talent.”

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