Pleasurewood Hills theme park in Lowestoft reveals plans for the future
PUBLISHED: 12:52 15 August 2017
Archant © 2017
A popular Lowestoft theme park has revealed plans to make better use of its facilities throughout the year.
Planning is underway at Pleasurewood Hills for the development of a new children’s indoor play area, as well as the introduction of a family Christmas show to attract visitors in the winter.
The measures have been devised by Adam Noble, who became general manager at the attraction in January 2017.
During his first few months as manager, Mr Noble has brought in a brand new ride, instigated much-needed refurbishment and assessed what can be done to boost customer satisfaction.
“The biggest impact I’ve been able to have so far is to look at a tonne of customer feedback and act upon it,” said Mr Noble.
“Price is always going to be the biggest challenge that we face, so we’ve introduced a non-rider ticket as a reaction to what customers were saying.”
Pleasurewood Hills first opened its gates in 1983 and continues to attract thrill-seekers from across the U.K.
Amongst its most famous rides are Fireball and the imposing Wipeout, the park’s biggest rollercoaster.
But despite the multitude of adrenaline fix opportunities on offer, Mr Noble expressed a wish to make up for what the park is missing.
“What really struck me when I started is what wasn’t here,” said Mr Noble.
“Our huge restaurant is too big for the park, so we’re going to turn that into an indoor play area.
“Another thing I want to do is reintroduce a big Christmas show, which should really bring the park to life.
“It’s a shame that we have to close for much of the year for financial reasons because a lot of talented people work here and in October we have to say ‘see you next year.’ We want our facilities to be used all-year-round.”
Although he has been set the difficult task of making Pleasurewood Hills a more sustainable business and a more appealing day out, Mr Noble has been able to settle into his role and enjoy managing one of the region’s favourite attractions.
“Overall my time here so far has been fascinating,” he added.
“It’s certainly challenging at times but this is an incredible place to work.”