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What do you think of this? Alternative poster shows Great Yarmouth in a different light

PUBLISHED: 11:19 02 March 2016 | UPDATED: 14:46 02 March 2016

Leeds-based artist Jack Hurley is championing

Leeds-based artist Jack Hurley is championing "coastal mediocrity" with a series of vintage-style railway posters mocking seaside towns.

Archant

At first glance it looks like a traditional vintage railway poster invoking a holiday heyday that saw millions flocking to Great Yarmouth’s jingly attractions.

However instead of enjoying a scenic stroll along the familiar prom the figures in the foreground are apparently the worse for wear and somewhat unsteady on their feet.

Two women swigging from wine bottles and a man lying amid discarded cans under a moody grey sky have replaced the charming trippers that featured in the 1930’s designs.

And it is all the work of Leeds-based artist Jack Hurley who claims he has a “weird affection” for the British seaside and that his posters are “a backhanded compliment.”

The 36-year-old has created a website dedicated to affectionately mocking various British seaside towns through the medium of parody travel posters - the contents of which have whipped up a frothy lather of outrage in other parts of the country.

He said Yarmouth was the most heavily requested of all seaside towns people wanted to see portrayed in his posters with Blackpool, Brighton and Grimsby also succumbing to his designer disdain.

Mr Hurley, who has never visited the coastal spot but took a virtual tour via Google’s Streetview, said he was spoilt for choice when it came to targets to tease.

He said: “Great Yarmouth was a very target-rich environment.

“I was really torn between Marine Parade and the Winter Gardens, but in the end there was just too much ironmongery.

“I grew up by the seaside. I was born in Portsmouth and grew up in Devon. There is a weird affection for the seaside in Britain, we cannot say we like stuff but we do really love it a little bit.

“In all seriousness, the average seaside town has had a torrid few decades and it’s very sad to see what’s become of these once proud, handsome resorts through a gradual process of neglect and under-investment.”

Having always loved the aesthetic of railway and propaganda posters the move to mockery came naturally, he said, and while the posters didn’t pull any punches it was a way of saying “I love you.”

Surprisingly Mr Hurley, a mental health worker, said it was local residents who were the most likely to frame their contempt for their home town, or even wear their scorn on a T-shirt.

To his detractors who did not welcome the unflattering images he said the visual jibes were amiable rather than jeering and chimed with “the great British tradition of gently mocking ourselves” rather than anything more savage and were more true to the lived experience of being by the seaside.

Visit the website at http://rubbishseaside.com.

12 comments

  • A good joke, but he admits to liking Great Yarmouth, and so he should. It's tatty and people mock it but I love it...lots of overlooked, historic buildings, great fish and chips, brilliant festivals and full of character...just needs a bit of a tart up!

    Report this comment

    Stephen Strange

    Thursday, March 3, 2016

  • Really ought to do scratch n sniff cards of Gt Yarmouth that would have everyone checking their soles of their shoes.

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    stoneman

    Wednesday, March 2, 2016

  • The pony and trap is there - quite appropriate really.

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    el dingo

    Wednesday, March 2, 2016

  • Dick: I doubt it - most of them seem to be happy JUST the way they are:-)

    Report this comment

    el dingo

    Wednesday, March 2, 2016

  • Far too thin and not a tatoo to be seen - not a true reflection of Yarmouth at all! Good to see Yarmouth's reputation has made it around the country

    Report this comment

    Jonno65

    Wednesday, March 2, 2016

  • Indeed, it makes it look far better than it is. I remember once going there and we just took one look at the roly-poly barbarian hordes gurning away at us as we drove by in our car...and we just kept driving. In fact we ended up in Old Hunstanton instead.

    Report this comment

    Resident Smith

    Wednesday, March 2, 2016

  • Funny but inaccurate - the people depicted are all far too thin to be believable , most people I see in GREAT Yarmouth would love to have such svelte bodies.

    Report this comment

    Dick Turnip

    Wednesday, March 2, 2016

  • Boy racers & drunks are a reality of Great Yarmouth & most other large seaside towns. If the promotional side of Yarmouth can ignore the less plesant aspects, then I personally see no why can't an artist can't show the seedier side in a artistic & not unpleasant way. The overall image shown above is certainly not unpleasant to look at. With the drunks & the boy racer simply providing a human element & a perspective to the buildings behind. Had the backdrop been of one or more, of the many ex hotels which are now run down doss houses the impression of Yarmouth it's self could have been a lot less appealing.

    Report this comment

    el84

    Wednesday, March 2, 2016

  • Boy racers & drunks are a reality of Great Yarmouth & most other large seaside towns. If the promotional side of Yarmouth can ignore the less plesant aspects, then I personally see no why can't an artist can't show the seedier side in a artistic & not unpleasant way. The overall image shown above is certainly not unpleasant to look at. With the drunks & the boy racer simply providing a human element & a perspective to the buildings behind. Had the backdrop been of one or more, of the many ex hotels which are now run down doss houses the impression of Yarmouth it's self could have been a lot less appealing.

    Report this comment

    el84

    Wednesday, March 2, 2016

  • Jibes, Liz. It's jibes. I actually like it as a piece of art but it's a bit cheeky coming from a guy who confesses he's never been there. Lord knows what he'd have come up with if he'd picked Regent Road at about 2am following a Summer Saturday night:-)

    Report this comment

    el dingo

    Wednesday, March 2, 2016

  • It about sums up the miserable hole it is.

    Report this comment

    Rob_H

    Wednesday, March 2, 2016

  • I suppose he could call himself a pxxs artist.

    Report this comment

    One Horse Town

    Wednesday, March 2, 2016

The views expressed in the above comments do not necessarily reflect the views of this site

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