A new food club in Gorleston was officially opened by Great Yarmouth mayor Adrian Thompson on Friday.
The Shrublands Community Foodclub, which is located inside the Youth and Adult Centre, provides residents with everyday food at a discount and differs from a foodbank as customers will use a point system to have more control over the items they purchase.
Mayor Thompson said: "The food club gives people more control over the food they get, which is important for self-esteem and wellbeing.
The mayor said the food club offers customers the chance to be "part of something" as it is a place where people can also get help and advice from friendly faces.
Manager of Shrublands Youth and Adult Centre Charitable Trust Julie Woods said: "The club will allow local residents on low incomes to make their monies stretch further.
"Our centre has become the place to turn if you live in Gorleston and need help and support."
To join the Shrublands Community Foodclub Gorleston residents need to bring in a letter with their address and pay a fee of £4.
Opening times are from 10am until 12pm on Mondays, Wednesdays, Fridays and Saturdays and Thursday evenings from 6pm until 8pm.
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