More than two dozen men from the Great Yarmouth area have shed over a quarter of a tonne after joining a football club.
Man V Fat Football takes place every Tuesday evening at Lynn Grove Academy in Gorleston.
The football club, which has 26 players, encourages overweight and obese men to get fit and adopt healthy lifestyle choices.
The players have lost a combined 200kg in the past nine months.
The programme’s organisers are inviting more men in the area to get involved.
MAN v FAT Football's Norfolk manager Dan Church said: “We’re so proud of the progress made by the players and the wider team at our Great Yarmouth club.
"The men involved are genuinely changing their lives for the better by improving their physical and mental health while making new friends and having fun in the process.
“MAN v FAT isn’t a lose-fat-fast programme, we encourage body positivity and weight-loss at a healthy, sustainable pace.
"While weight loss is the goal for players, the programme is perfect for men who want to get back into playing football after a period away from the game and improve their fitness gradually."
Before matches, players are weighed, this is followed by a 30-minute game of six-a-side football, with extra goal bonuses awarded to teams based on their weight loss.
Weight loss and match scores then contribute to teams’ league positions within a club.
Players also receive off-the-pitch support, including healthy meal recipe ideas and tips on general fitness.
They also get full access to the Man v Fat online gym so that they can train in their own time at home.
Aimed at men with a BMI of higher than 27.5, Man v Fat Football has more than 8,000 players taking part in over 150 clubs across the UK.
The total amount of weight lost by Man v Fat players in the UK currently stands at over 550,000 lbs.
For more information, visit: https://www.manvfatfootball.org/greatyarmouth
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