More than half a dozen prominent Great Yarmouth and Gorleston buildings will be illuminated to raise awareness about organ donation.

The landmarks that will be bathed in a vibrant display of pink lights include Great Yarmouth Town Hall, the Tollhouse, St George's Theatre, the Minster, the Arc Cinema and Gorleston Pavilion.

The illuminations will run for seven evenings from Monday, September 18, from dusk until late, to mark Organ Donation Week.

The James Paget University Hospital, which will also be lit up pink, will host an NHS Organ Donation coffee morning at the Burrage Centre on Wednesday, September 20, open to staff, patients and the public to find out more about the difference organ donation can make.

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Residents can also show support by joining the Gorleston Cliffs Parkrun on Saturday, September 16, to help raise awareness about organ donation and wear pink and help turn the town's seafront pink during the run.

The mayor of Great Yarmouth, Penny Carpenter, said: “We encourage everyone to visit these iconic buildings during Organ Donation Week, engage in discussions about this vital cause and, of course, snap a selfie with one of the landmarks in their lit up glory ."

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Natalie Ashley, specialist nurse-organ donation at the eastern organ donation services team, said: “More than 7,000 people are currently waiting for an organ transplant in the UK, while on average around 1,400 people donate each year.

"Not many people die in circumstances that make it possible for them to donate their organs, which is why every potential donor is so precious.

“Organ donors are special, however there still aren’t enough people donating. One donor can save up to nine lives, and even more by also donating tissue.”

People are encouraged to participate in the campaign by sharing photos of the illuminated buildings on social media using the hashtag #LightForLife.