A football club that prides itself on being at the centre of the community has upped its game with the launch of a new project.

Great Yarmouth Town Football Club has announced the creation of the Great Yarmouth Town Community Interest Company (CIC), providing help to those most in need.

To kick off the new scheme, the CIC has joined the ongoing Christmas Stocking Campaign run by Football Against Dementia.

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Great Yarmouth Mercury: Great Yarmouth Town Football Club announced the launch of GYT CIC on its Facebook page. Picture - GYTFCGreat Yarmouth Town Football Club announced the launch of GYT CIC on its Facebook page. Picture - GYTFC (Image: GYTFC)For the past several weeks, the campaign has collected hundreds of toys and other Christmas gifts all to be given out next week to families in need.

GYTFC chairman Jack Jay has provided The Empire venue for the distribution of donated gifts next Thursday.

More than 50 'elves' will be on hand, giving out bundles of Christmas joy.

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Great Yarmouth Mercury: Football Against Dementia CIC has partnered with Lidl and Neighbourly for this year's Christmas Stocking campaign. Picture - Football Against Dementia CICFootball Against Dementia CIC has partnered with Lidl and Neighbourly for this year's Christmas Stocking campaign. Picture - Football Against Dementia CIC (Image: Football Against Dementia CIC)The Christmas Stocking appeal is now in its seventh year, with more than 8,000 local families receiving Christmas stockings in that time.

A spokesperson for the new Great Yarmouth Town CIC said more information on upcoming community projects will be released in the coming weeks.