A candidate for the upcoming by-election in Great Yarmouth is hoping to surpass his previous polling day performance - when he lost by one vote. 

The Conservative Party have selected Paul Hammond to contest the borough council seat in Central and Northgate Ward on February 29.

He grew up on Lawn Avenue and has operated a holiday business on the seafront.

Mr Hammond said: "Great Yarmouth needs strong voices at the Town Hall. 

"I grew up here, built a business here and raised my family here.

Great Yarmouth Mercury: Great Yarmouth Town Hall will have a new councillor after a by-election for Central and Northgate Ward on February 29.Great Yarmouth Town Hall will have a new councillor after a by-election for Central and Northgate Ward on February 29. (Image: Archant Norfolk Photographic © 2012)

READ MORE: Great Yarmouth Borough Council is hung by one vote

"What happens in Great Yarmouth really matters to me and I look forward to showcasing the passion and dedication I have to residents on the doorstep.

"Together, we can fight for even more investment, build a new James Paget Hospital and improve the local housing stock," he said. 

The by-election follows the departure of former borough councillor Mike Smith-Clare because of ill health and personal reasons.

Earlier this month, Mr Smith-Clare, who remains deputy leader of the Labour group at the county council, announced he was leaving his position at Town Hall following a recent bipolar diagnosis.

Mr Smith-Clare, who served as the representative for the town’s Central and Northgate ward for several years, was automatically removed for failing to attend a meeting in six months.

Previously, the Labour Party announced its candidate for the by-election as local father and rugby player James Dwyer-McCluskey.

Mr Dwyer-McCluskey had said: "The Conservative-controlled council here in Great Yarmouth is letting people down every day.

“I’ll be working hard to make sure I earn your trust in this election. As your councillor, I’ll make sure that your priorities are heard loud and clear.”

The upcoming by-election will be hotly contested by both the Tories and Labour.

Currently, the Conservatives have no overall majority but winning the ward would mean the make-up of the council would change to 20 Conservative councillors, 17 from Labour and two independents. 

In elections last May, Mr Hammond lost out by one vote to the Labour Party's Amy Sharp in the contest for Yarmouth North ward.

If you would like a nomination paper to stand as a candidate, please email elections@great-yarmouth.gov.uk or call 01493 846327. Nomination papers must be delivered by Thursday, February 2.