Tourism bosses are hoping artificial intelligence can boost the number of visitors into Great Yarmouth. 

Visit Great Yarmouth has started using a new tool which analyses footfall data in the town.

The platform, designed by Place Informatics, gathers information about how many people visit certain areas and where they are coming from.

The company uses technology to collect data about where people go.

There are hopes the information will help Visit Great Yarmouth plan better marketing campaigns - as they will be able to see where tourists are coming from and then focus their advertising there.

READ MORE: More than 7.5m holidaymakers expected in Great Yarmouth

Great Yarmouth Mercury: Asa Morrisson, CEO of Visit Great Yarmouth.Asa Morrisson, CEO of Visit Great Yarmouth. (Image: Visit Great Yarmouth)

Asa Morrison, CEO of Visit Great Yarmouth, said having access to the platform helps them make their advertising and promotions "more effective".

This year, more than seven-and-a-half million holidaymakers are expected to flock to the town.

A report recently published by Place Informatics showed an overall drop of 0.22pc in footfall into UK town centres in 2023, compared to the previous year.