The men’s clothing range BadRhino is to open a store in Great Yarmouth town centre, with hopes it will further boost the fashion offer in the town.

The company is moving into the former Hughes Electrical store on the Market Place and will be one of two stores the company will be opening, with the other in Skegness.

BadRhino, which sells tall and big menswear size L to 8XL, has a strong online presence and has range of clothes on sale in other shops.

The imminent opening of the Yarmouth branch was welcomed by town centre manager Jonathan Newman.

He said: “It is great news that BadRhino are to open one of their first physical shops in Great Yarmouth.

“BadRhino are part of the same company that operates the Yours fashion shop on the Market Place which has traded well in Great Yarmouth for several years and the opening of BadRhino will further boost the town centre’s fashion offer, particularly for men.”