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Brantano baby charity bid

PUBLISHED: 09:46 25 February 2008 | UPDATED: 10:30 03 July 2010

MERCURY readers can show they are kind soles by handing in their unwanted footwear to a shoe shop to raise money for a baby charity.

For every unwanted pair of shoes, slippers, wellies and flip-flops handed to staff at Brantano in Great Yarmouth, 10p will be donated to Tommy's, which aims to prevent miscarriage, premature birth and stillbirth.

MERCURY readers can show they are kind soles by handing in their unwanted footwear to a shoe shop to raise money for a baby charity.

For every unwanted pair of shoes, slippers, wellies and flip-flops handed to staff at Brantano in Great Yarmouth, 10p will be donated to Tommy's, which aims to prevent miscarriage, premature birth and stillbirth.

Further donations will be made to the charity from the takings when the shoes are sold on and the footwear will then go to support worthwhile causes in Africa.

Customers can also benefit from the New for Old fundraiser being held during the week from March 17-24 because they will receive a voucher giving them £10 off for every £40 spent at the store on the Gapton Hall Industrial Estate.

The voucher can be used until April 20, except for Easter Sunday.

Jane Brewin, chief executive of Tommy's, said: “The New for Old campaign is all about renewal, the idea of people handing over their old shoes to Brantano, so they in turn can help us give babies the best chance of being born healthy, is wonderful news.”

Kurt Moons, CEO of Brantano Footwear, said: “Customers can de-clutter, recycle, give to charity and get a great discount on any of our footwear all at the same time.”

He added: “For the past seven years we have successfully run a similar campaign in Belgium. Last year we received 1.4m pairs of shoes so with a Belgian population of just 10.5 million the success in the UK could be phenomenal.”

A survey for the chain store found 45pc of British people felt guilty about throwing away old shoes while over half said they did not have enough space to store shoes.

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