Broads promotional campaign launched

The largest collaborative campaign ever to promote the Broads as a leading UK tourism destination will be launched next week at the Boat and Caravan Show.

The largest collaborative campaign ever to promote the Broads as a leading UK tourism destination will be launched next week at the Boat and Caravan Show.

The Broads Authority has joined forces with the Broads Tourism Forum to launch the Enjoy the Broads 2010 campaign at the National Exhibition Centre on Tuesday.

Visitors to the Birmingham arena will be get a sneak preview of the campaign's glossy 24-page brochure designed to attract holidaymakers to the Broads.

A record 175,000 copies of the brochure have been printed and will be distributed throughout East Anglia and beyond.

The guide provides visitor information, ideas on what to see and do and includes a map to help visitors find the region's many attractions.

They will be available from tourist information centres, hotels, attractions, train and bus stations and park and ride sites across the area. Visitors from further afield will find copies at Norwich International Airport.

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Thirty six Broads Tourism Forum businesses are supporting the campaign and ten will be attending Birmingham show.

An eye-catching exhibition display has been created featuring boating, canoeing and bicycle hire, while BeWILDerwood will feature one of their tree houses.

Two Broads DVD presentations, one by broadcaster Nick Crane and the other presented by travel journalist Simon Calder, will be played on two giant plasma screens supplied by Norwich-based firm Snellings.

A brand-new luxury Broads cruiser will also be on display courtesy of Norfolk Broads Direct.

Ian Russell, Chairman of The Broads Tourism Forum said: “The Broads provide such a wonderful wealth of experiences for visitors of all kinds but it is not always easy to appreciate what the possibilities are.

“Our presence at the Boat and Caravan Show coupled with the launch of the guide and its supporting website - www.enjoythebroads2010.com - will make it even easier for visitors to choose the Broads and make the most of their stay here.”

Bruce Hanson, the Broads Authority's head of tourism, said: “We are keen to encourage more visitors from the Midlands and throughout the UK and we are putting on a really good display to show them what we have to offer.

“This is the biggest tourism promotion the Broads has ever seen. The Enjoy the Broads campaign is a genuine collaborative effort and it is great to see so many businesses co-operating to market the Broads so effectively.”

The show, at the National Exhibition Centre runs from Tuesday until Sunday, February 28, and is expected to attract a total of 100,000 visitors.