PRIME Minister David Cameron this week congratulated a Bradwell business on winning free advertising in The Mercury.

Kiddiecasts, run from the home by Tina Oldham in Mallard Way, won our Local Business Accelerators competition – part of a national project by the UK’s newspaper industry to support small businesses.

It will now go forward to the national stages of the competition where it will be in with the chance of winning a year of mentoring from entrepreneur and Dragon’s Den star Deborah Meaden.

Kiddiecasts was selected as our winner by The Mercury’s editor Anne Edwards and John Potter, managing director of Potters Leisure Resort in Hopton.

Mr Cameron said: “Congratulations to all the winners of the Local Business Accelerators scheme. It’s brilliant that so many promising young companies, from such a wide range of sectors, are benefiting from this excellent initiative.”

John Potter said: “Choosing a winner from such diverse businesses was not easy, but we really loved the core Kiddiecast product and was particularly impressed by how Tina is looking to evolve her business through introducing innovative new product lines, along with smart marketing and new distribution channels.

Tina is an example to mothers with small children that business remains a realistic option and her entrepreneurial spirit personifies what this local and ultimately national business accelerator competition is all about. I’m really looking forward to the opportunity of working with Tina and to see her further develop and grow the business from the great start that she has already made.

Kiddiecasts started in 2010 offering 3D lifecasts of babies hands and feet but within six months Tina had added a range of silver fingerprint and keepsake jewellery. She is currently investigating anther range to add to Kiddiecasts products.

Tina’s website is at: Our other two shortlisted finalists were Spirit Haven, which offers health and social care services, and is based in Queen Street, Yarmouth. www.spirithaven.co.uk; and Absolute Indulgence, which offers handmade soaps, body butters, shower and bath products, and based in the Victoria Arcade, Yarmouth. Look them up on Facebook: Absolute Indulgence Norfolk.