Attractions' bid to help visitors struggling with rising living costs
- Credit: Archant
Tourist attractions in the Great Yarmouth area have said the continued rise in the cost of living is leading to "challenging times".
Yarmouth's Sea Life Centre has frozen all of its prices for 2022, to help visitors as family budgets feel the pinch.
It has also launched its new Explorer Plus Annual Pass - which allows guests to visit all-year-round for the price of less than two visits.
General manager Nathan Barnett said: "With everything going up, this allows people to still have a great day out with the family.
“But when you think the cost of fuel has gone up, the cost of living, the energy prices, everything seems to have hit in April this year.
“Our fear is, either our visitors will opt for a cheaper holiday abroad or people will see tourist attractions as more of an occasional treat.”
Mr Barnett has written a letter to Great Yarmouth MP Brandon Lewis highlighting the need for the change in VAT after it shot up from 12.5pc to 20pc in April, further adding costs to businesses and customers.
At Thrigby Hall Wildlife Gardens, the team have made several improvements throughout the pandemic - including reinsulating its newly refurbished crocodile house - to make it both energy efficient and more attractive to visitors.
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Zoo director Scott Bird said: “Although we could foresee the gas and electricity increases, the impact of heating oil costs is still an ongoing concern for rural businesses.
“Our last purchase of kerosene to heat the crocodile house was twice as much as what it was the previous time we ordered.
"If the costs continue to rise it will become a real challenge."
Thrigby Hall’s season ticket is £55 for adults and £40 for children and includes a 10pc discount on food and drink in the cafe and on purchases in the shop.
Asa Morrison, chief executive of Visit Great Yarmouth, said: “The rising cost of living is on everyone’s minds and the return on 20pc VAT has made the situation more challenging for our businesses.
"Our visitors and businesses are being put under mounting pressure."
If the rise in cost of living is affecting you, get in touch by emailing email@example.com or call 074882 515 72.
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