A new “compassionate” pet crematorium in Great Yarmouth is to hold an open day as it officially launches this weekend.

Great Yarmouth Mercury: Rainbow Bridge Pet Cremations. Picture: Jacob MasseyRainbow Bridge Pet Cremations. Picture: Jacob Massey (Image: Archant)

Old friends and workmates Gerry Coulam and Mark Aylen decided to found the company following unsatisfactory experiences with their own pets that had died.

For months the pair have worked tirelessly renovating the site in Gapton Hall Road and on Saturday the Mayor of the borough, councillor Mary Coleman, will officially open Rainbow Bridge Pet Cremations.

The public is invited to come along and see the crematorium for themselves, which has a farewell room and a memorial area.

The company uses state of the art cremation machines that generate minimal emissions and operates a 24-hour collection service.

Mr Coulam said: “My fiancée’s African grey parrot, Billy Boy, passed away quite young and the only places we could find locally were unsympathetic, and Mark felt the same when his pet died. It left a bit of a sour taste with us.

“When you lose a pet it can be like losing one of your family and you don’t want it to be more painful than it needs to be.

“We want to provide a service that is compassionate and respectful for these animals and their families.”

The open day will start at 10am this Saturday at their site in 17 Gapton Hall Road and all are welcome.