‘We have to stand on our own feet’- Restaurants reveal new incentives as Eat Out to Help Out ends

Restaurants taking part in the Eat Out to Help Out scheme in August say it boosted takings. Some, in

Restaurants taking part in the Eat Out to Help Out scheme in August say it boosted takings. Some, including the Jolly Farmers in Ormesby are carrying it on throughout September at their own expense. The Yankee Traveller has a new offer and the The New Inn in Horning is reovering from the rush Pictures:Archant/Yankee Traveller - Credit: Archant

Great Yarmouth’s restaurants have hailed the impact of the government’s Eat Out to Help Out scheme, with some bringing in new offers to maintain momentum.

Town centre manager Jonathan Newman says Eat Out to Help Out attracted more people to Great Yarmouth

Town centre manager Jonathan Newman says Eat Out to Help Out attracted more people to Great Yarmouth, especially for the lunch trade Picture: Nick Butcher - Credit: Nick Butcher

As the scheme, which offered 50pc off bills or £10 per person from Monday to Wednesday, ran throughout August eateries across the town said it had delivered a huge lift and given consumers the confidence to venture out.

At The Yankee Traveller in King Street, Oliver Hurren said he was keen to carry on giving customers an extra reason to visit with a new offer coming in this month.

Although the diner couldn’t carry on giving the government discount it was offering a free children’s meal with every paying adult from Monday to Thursday 4-6pm.

Mr Hurren said of the scheme: “It was a great help.

Oliver Hurren and Charles Thurston pictured last year when they took over the much-loved Yankee Trav

Oliver Hurren and Charles Thurston pictured last year when they took over the much-loved Yankee Traveller. Mr Hurren said Eat Out to Help Out had made a big difference during the pandemic Picture: Oliver Hurren - Credit: Archant


You may also want to watch:


“It felt like it put the life back into restaurants, and not just for those days - for the whole week.

“September is not going to be as busy but we can only have so much help and now we have to stand on our own two feet.”

Most Read

Paul James at New Concept Inns which has four watering holes across east Norfolk and the Broads, said his venues had been running at full capacity during the scheme with the New Inn at tourist honeypot Horning being particularly busy.

Having taken over during lockdown and rushed in new systems, staff there had been working flat out and needed a break, he said, as the scheme came to an end.

The Jolly Farmers pub in Ormesby St Margaret is extending the Eat Out to Help Out offer throughout S

The Jolly Farmers pub in Ormesby St Margaret is extending the Eat Out to Help Out offer throughout September to allow locals to sample its new menu at a discount Monday to Wednesday Picture: Liz Coates - Credit: Archant

At the company’s other establishments - The Ship Inn at Caister, The Jolly Farmers at Ormesby, and the Kings Head in Acle - the decision had been taken to carry on with the offer at the chain’s own expense.

Because the pubs had been operating at a limited capacity and not for the whole of August, Mr James wanted to give people the chance to sample the new menu at the discounted price as the company worked to build a brand that would appeal to year-round locals.

“On the one hand we are trying to build a brand for food at these sites, and we are scared that we will lose the impetus we have generated as the kids go back to school and the holidays end.

“We really want to focus on the locals,” he added.

Staff at The New Inn, Horning, will be taking it a bit more easy after were rushed off their feet du

Staff at The New Inn, Horning, will be taking it a bit more easy after were rushed off their feet during Eat Out to Help Out Picture: ANTONY KELLY - Credit: Archant

Jonathan Newman, Great Yarmouth town centre manager, said the lure of a cheap lunch had boosted footfall in the town centre.

“It was something we all needed to get us confident about sitting down and eating again,” he said.

“The concern is what will happen next.

“Will people continue to eat out and use premises that have brought in extra staff, or will there be a bit of a downturn?

“It was something unique and something that will probably never happen again.”

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter