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Casino, hotel and leisure development proposals to go on show in Great Yarmouth so site originally considered for The Edge

PUBLISHED: 16:08 26 January 2017

Pleasure Beach owner Albert Jones' proposed leisure complex called The Edge on wasteland next to the Pleasure Beach on South Denes.
Casino, Bowling Alley, Cinema, Hotel, Bars and Restaurant.

Picture: James Bass
Copy: 
For: EDP News
Eastern Daily Press © 2010  (01603) 772434

Pleasure Beach owner Albert Jones' proposed leisure complex called The Edge on wasteland next to the Pleasure Beach on South Denes. Casino, Bowling Alley, Cinema, Hotel, Bars and Restaurant. Picture: James Bass Copy: For: EDP News Eastern Daily Press © 2010 (01603) 772434

Archant Norfolk Photographic © 2010

Luck could finally be on the side of ambitious plans for a hotel, casino, and leisure development in Great Yarmouth.

The public are being invited to view a new and revised version of the scheme, first unveiled 10 years ago.

Pleasure Beach boss Albert Jones is looking for public backing for the development, once touted as a catalyst for further investment in the South Denes area, and said he was close to submitting a planning application.

However he is not revealing even a glimpse of what is planned for the project - which retains its original name, The Edge - before an information day on Monday.

The 2007 scheme for a £35m casino leisure complex provided for a 180-room hotel, 10-screen cinema, 22-lane bowling alley and a combination of restaurant and bars as well as a casino run by leading casino operator Aspers.

Mr Jones admitted securing partners had not been easy, but that while the project had seemed to go on the back burner a lot of work had been going on behind the scenes.

He stressed said that anyone interested would have to wait until the information day on Monday.

Some negotiations were covered by confidentiality agreements, he added, and everything was being done to ensure it all went to plan.

Phase one, which will be laid out in a series of images and information panels, was commercially realistic, he said.

Development consultant Karen Hawes who helped to bring forward the earlier scheme will be among experts on hand to discuss the plans with residents and neighbours.

She said: “We just want people to come along and have a look at what we are doing.”

She added that the team behind the plans had been working hard to make sure they remained “low key.”

Leader of Great Yarmouth Borough Council Graham Plant said he was pleased the scheme was being revived, just as concept plans for the town centre were coming under public scrutiny.

He said: “It is part of what Great Yarmouth is doing - transforming itself into a 21st century town. It is interesting the plans are back on the table. If this is something that is finalised on paper and people are signed up to it then it would be daft not to look at it. This looks like a completely new application.”

The information day is being staged on Monday January 30 noon to 7pm at Merlin’s Sports Bar, Apsley Road.

A statement from Albert Jones said: “Thank you to all that have shown their support so far for the development. We will shortly be submitting a planning application for the revised scheme and would like to share our latest plans with our neighbours and Great Yarmouth residents in advance.

“This event will give you an opportunity to view the plans, ask questions and submit comments.”

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