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College drives into the future with “Top Gear” style campaign

PUBLISHED: 17:41 07 December 2016 | UPDATED: 17:52 07 December 2016

Top Year, Great Yarmouth College campaign

Top Year, Great Yarmouth College campaign

Great Yarmouth College

This time of year sees companies rush out to release their own brand of festive and end of year campaigns.

Great Yarmouth College has followed suit, on the back of a head turning billboard twelve months ago.

The college received rave reviews for its “Study Works” Star Wars campaign, which came out on the back of the release of “Star Wars: The Force Awakens” in cinemas last December.

This year the college has themed their posters on BBC motoring show Top Gear with the slogan “Top Year”.

It is hoped the billboard will be equally as eye catching.

Vicky Beck, head of marketing and communications, at the college, said: “The Study Works campaign marked a change for us from the traditional promotional campaigns we do.

“This year we were really focusing on New Year more than Christmas. We didn’t want to go with a new year, new you take on it, so after a bit of thinking around the word year that’s when I came up with Top Year.

“The design is instantly recognisble and eye catching, and hopefully it goes down just as well as last year’s campaign.”

The poster hit billboards earlier this week and will be displayed on buses from next week.

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