Flytipping blitz extended after 'pride brought back' to litter hotspot

Side by side images of Churchill Passageways in Great Yarmouth before and after it was cleaned up

Before... and after. Churchill Passageways in the Salisbury Road area of Great Yarmouth has been cleaned up in a council-led scheme - Credit: Great Yarmouth Borough Council

A targeted council blitz of fly tipping has seen incidents slashed by half and at least one rogue litterbug facing prosecution.

Great Yarmouth Borough Council said its campaign has been focusing on the area around Salisbury Road - including the Churchill Passageways - which was a hotspot for fly tipping and wheelie bins being left out.

Households were given bin stickers, information on the SCRAP fly tipping campaign and a letter from their local bin men and street cleaners.

Four weeks on, and a council spokesman said tipping incidents have reduced by more than half, and the number of bins regularly left out went from 70 to almost none.

Churchill Passageways in Great Yarmouth strewn with litter, food and wheelie bins, before a council clean up was carried out

Churchill Passageways in the Salisbury Road area of Great Yarmouth before it was cleaned up - Credit: Great Yarmouth Borough Council

Nathan Preston, a member of the council's 'HIT Squad' cleaning team, said: “When we first started the project in the Churchill Passageways there was a lot of rubbish, debris and wheelie bins left out.

"In the first two weeks we completely cleaned the passageways top to bottom to start fresh. We also spoke to some of the residents about what we were doing each day and what we would like to achieve.

“After a few months we started to see an improvement in the area, and we found there was less rubbish and fly tipped items blocking access to the passages.

A cleaned up Churchill Passageways in Great Yarmouth

Churchill Passageways in Great Yarmouth after a clean up was carried out - Credit: Great Yarmouth Borough Council

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"The residents started taking their bins in after collection day, this helped us maintain the cleanliness of the passageways as it stops litter blowing out of fallen bins.

“I would say the project has brought a sense of pride back to the area and to its residents. It is nice to see the area looking clean and it’s also nice to bring the community back together.”

As well as the clean up, enforcement saw council officers give out three formal warnings, one caution and one prosecution for fly tipping is under way.

The scheme is now set to be extended to the Cobholm and Nelson Road South areas.

Paul Wells, Great Yarmouth Borough councillor

Paul Wells, chairman of Great Yarmouth Borough Council's environment committee - Credit: Great Yarmouth Borough Council

Paul Wells, chairman of the environment committee, said: “Fly-tipping is a crime that can stain an area, and this campaign has successfully raised awareness of simple steps residents can take to ensure their waste is disposed of correctly.

“As this campaign is progressed across other parts of the borough, we hope everyone begins to help us keep it a clean, safe, and well-maintained environment for all of our residents.”

Fly tipping crimes can be reported to the Environmental Rangers by calling 01493 846478 or via the Love Clean Streets App. As much information as possible should be provided such as the location and time of offence, what occurred, the description or address of offenders, and any relevant vehicle registration numbers.