Expansion plan for Aldi

BUDGET supermarket Aldi has submitted plans to extend its Great Yarmouth store as part of a multi-million-pound expansion across the East of England.The borough council is being asked to consider a £1m scheme for a side extension to the North Quay store that would increase its floor area from 760sq m to 1050sq m.

BUDGET supermarket Aldi has submitted plans to extend its Great Yarmouth store as part of a multi-million-pound expansion across the East of England.

The borough council is being asked to consider a £1m scheme for a side extension to the North Quay store that would increase its floor area from 760sq m to 1050sq m. The plan would also involve reconfiguring the car park.

Graham Hetherington, Aldi's managing director for the East of England, said the expansion had been prompted by the “biggest shift in consumer shopping habits towards discount stores in 20 years”.

He said: “Our sales in Yarmouth are 21pc up this year and going up all the time. The volume of fruit and veg we are selling in the store has gone up 100pc from last year.

“The store has transformed this year with more and more customers realising you don't have to compromise on quality to save on groceries.”

The extension, scheduled to be built at the end of next year or early in 2010, will take the number of aisles in the store from four to five.