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Famous faces to champion Norfolk

PUBLISHED: 09:08 09 November 2009 | UPDATED: 15:34 03 July 2010

A campaign is using some of the county's most famous faces to champion Norfolk as a world class business and holiday destination.

The World Class: Normal for Norfolk Campaign was launched in September this year by Norfolk County Council.

A campaign is using some of the county's most famous faces to champion Norfolk as a world class business and holiday destination.

The World Class: Normal for Norfolk Campaign was launched in September this year by Norfolk County Council.

It turns the stereotype Normal for Norfolk - a phrase formerly used as derogatory to the county and its inhabitants - on its head and uses it as branding in a major campaign to position the county as a world class place to work.

Now the latest stage of the campaign will see posters, featuring well-known faces to come out of the county - including actor Stephen Fry, Queen Bouddica and prison reformer Elizabeth Fry - adorning the corridors of power in Westminster for the next six weeks.

The posters will also be placed at rail station, including Norwich, King's Lynn, Liverpool Street, Kings Cross and Stratford. They will also be displayed at Norwich Airport.

Tribe PR is supporting Norfolk County Council with the campaign and devised the new poster strategy.

Donna Chessum, from Tribe, said: “The people who are featured are just a choice selection. We are hoping it will provide a bit of debate as to who should and should not be included.

“The poster in Westminster also aims to remind those in power of just how wonderful Norfolk is.”

The seven-month campaign aims to help bring 5,000 high value jobs into the county - and treble the number of inquiries about investing in Norfolk.

The campaign has been devised for Norfolk County Council and Shaping Norfolk's Future by Norwich-based agencies The Point and Tribe.

The £200,000 cost of the campaign is being met entirely by Local Authority Business Growth Incentives (LABGI) funding, which is specifically awarded to local authorities who are successfully stimulating business growth in their areas.

For more information on the campaign, visit www.worldclassnorfolk.com

Who do you think should have been included in the poster campaign? Email EDPLetters@archant.co.uk

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