FASHION retailer Blue Inc is the latest high street name to move into Great Yarmouth's Market Gates shopping centre.A deal was completed this week for the outlet to replace the former D2 Jeans store which closed on Tuesday.

FASHION retailer Blue Inc is the latest high street name to move into Great Yarmouth's Market Gates shopping centre.

A deal was completed this week for the outlet to replace the former D2 Jeans store which closed on Tuesday.

The London based clothing chain has more than 40 stores across the UK including one in Norwich's Castle Mall.

Blue Inc stocks a premier range of urban style men's and women's clothing, shoes and accessories.

Several retailers had expressed an interest in moving into the unit, which is in a prime position at the Market Place entrance to the shopping centre.

It is more good news for the town's retail scene following the recent opening of Aura Jewellery and Gimme Gizmo novelty store in Market Gates. Centre manager Nick Spencer said: “This is a very welcome announcement and will keep the use of the unit very similar. There was a lot of interest in the unit from retailers, which is very encouraging. Our occupation levels are high and we are in discussions with another retailer about moving into the new extension.”

Bosses at D2 are looking for an alternative location in Yarmouth after surrendering the lease at Market Gates.

Yarmouth town centre manager Jonathan Newman said it was encouraging the premises had been let immediately.

“It shows Yarmouth is still an appealing destination for retailers even in the current climate. A high profile name like Blue Inc moving into a prime position in the town centre is reassuring.

“The position with vacant units is better than it was a year ago although confidence is still fragile.”