Mercury awards: Fire on the Water named as fresh idea of the year winner
- Credit: Archant
An event that drew nearly 40,000 people to Great Yarmouth's seafront has won a Mercury Award.
Fire on the Water has clinched the fresh idea category of our awards.
The event was based on the Venetian Waterways between October 31 and November 6.
The experience took the audience on a 60-minute or 30-minute trail, which also featured dance and acrobatic performances.
It had sold 2,100 tickets on its first night and by the end of its highly successful run it had sold out.
Organisers said the £260,000 festival funded mainly by Great Yarmouth Borough Council had likely had a huge economic impact across the town.
Council leader Carl Smith said: "I’m delighted that Fire On The Water has won this award.
- 1 Pleasure Beach running locals evening with discount for NR postcodes
- 2 Drink driver caught while following police car on A47
- 3 Dog rescued after fire breaks out at Gorleston home
- 4 Football club fined and chairman suspended over FA breaches
- 5 Debate over 665 homes to be broadcast live amid 'heightened interest'
- 6 Children's truck convoy returns to region's road this August
- 7 Controversial 665-home Caister scheme approved
- 8 Artist unveils stunning new butterfly mural on private house
- 9 Queen's baton and carnival set to deliver 'super Saturday' in Yarmouth
- 10 Man jailed for hotel arson which caused £6k of damage
"It was a terrific new event for the borough that brought nearly 40,000 thousand people to the seafront at what is normally a quiet time, and it introduced many people to the restored Venetian Waterways for the first time.
"I’m really pleased that the council was able to work with Out There Arts and their artists, Visit Great Yarmouth, and Access Community Trust to make the event happen. We look forward to it returning to wow people again next year.”
The runners-up in the fresh idea category of the Mercury awards were Magpies Baby Group and Freshly Greated.