The lifting of restrictions bought a mixture of "nerves" and "positive vibes" to Great Yarmouth's main tourism thoroughfare on Freedom Day.
With what might have been a joyous casting off of face masks muted by rising cases across the country people were still mainly sticking to the rules while visiting shops and browsing.
Traders on the stretch said they were keeping their masks, sanitation points, screens and one-way systems and hoped customers would take their lead.
But with no legal requirement to adhere to social distancing from July 19 they said it was a matter of "personal choice" for those entering their premises.
While some people were still wearing masks in the street the vast majority were putting them on when going inside shops and carrying on as if nothing had change.
Bill Porter of Gifts and Crafts said he had detected a more positive vibe in the shop where people were allowed to enter without masks and browse in comfort.
Although he was still wearing his face covering he took an "each to their own" attitude to those that did not, and generally felt the lifting of restrictions had lifted spirits and made shopping more pleasant.
At Vogue Gary Allen said it was early days and so far there had been no problems.
Nothing had changed in his shop with directional signs, staff with masks and behind screens, and a sanitation station all still in place.
Meanwhile at Fashion Wheel Patricia Sinclair and Carole Leighton said they would be sticking to social distancing and mask wearing for the benefit of everyone they came into contact with.
However the prospect of an influx of tourists from all areas of the country was "a bit nerve-wracking" now the country had reached the final stage four in the road map out of lockdown.
In the town centre at Avenue Fabrics it was also business as usual. There, staff remain behind screens and the card payment machine is delivered to the customer by a home-made wooden paddle that maintains a 6ft social distance.
At the Book Shop in Victoria Arcade where people tend to linger and browse rather than make a swift purchase there had been little obvious change.
Everyone coming in was still slipping on their masks, owner Laurence Holmes said.
"It's not a great hardship giving yourself a squirt," he said. "Ideally we would like people to carry on as they were."
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