The town centre’s unique and historic Rows are also receiving an investment.

The Great Yarmouth Preservation Trust, a charity, is leading a £50,000 investment project to initially improve four of the narrow alleyways, which form part of the town’s unique street pattern and each have their own historic names and distinct characters.

Part of a wider partnership project called Making Waves Together, the project is also a key area of work under the Town Centre Masterplan, an exciting commercially-realistic vision to enhance the historic town centre for the 21st century as a destination where more people choose to live, work, invest and spend their leisure time and money.

The Rows Project started in the summer when people were invited to a special workshop at St George’s Theatre to find out more and share their ideas, photos, stories or memories relating to the Rows. A key element of the project is to create exciting community-led artistic interpretations and interventions to enhance these four Rows.

Improvements might also include lime-washing walls, masonry repairs, additional pest control measures and potentially paving and lighting enhancements. In addition, the trust is hoping to reinstate metal name plates on the Rows.

The trust is currently working with volunteers and trainees to develop a full, costed specification, setting out the planned enhancements for each row.

The preservation trust’s chairman Bernard Williamson said: “We are overjoyed to now have the investment to make a start working with the community to improve these important medieval thoroughfares, chosen because of their historic interest, condition and completeness.”

Chairman of the economic development committee Barry Coleman said: “In addition to supporting our strategy to develop our cultural offering, this fantastic project is one of the key areas of work under the Town Centre Masterplan: investing in improved wayfinding and connectivity across the town to help boost footfall and the economy.”