Norfolk is getting passionate and loved up for one week and it's all in the name of .... nature!The RSPB in eastern England is hosting its second annual Love Nature Week from May 29 to June 5, and this year promises to be bigger, better and sexier.

Norfolk is getting passionate and loved up for one week and it's all in the name of .... nature!

The RSPB in eastern England is hosting its second annual Love Nature Week from May 29 to June 5, and this year promises to be bigger, better and sexier.

There are plenty of ways to get involved during Love Nature Week to help raise valuable funds for conservation and Norwich is a shining example.

Local businesses and volunteers are fully behind the project and are helping out in some rather interesting ways.

Hollywood Cinema in Norwich is organising a one-off screening of Sleepless in Seattle on June 17 with all proceeds going towards the RSPB.

The RSPB team at Strumpshaw Fen in the Broads are also organising a mini-beast hunt around the reserve with plenty of fun for all the family.

The RSPB's Love Nature Week Co-ordinator, Gena Correale-Wardle said: “It's fantastic to be teaming up with local companies for such an important cause. The screening is just one of many exciting things taking place throughout Love Nature Week and it's all raising valuable funds for wildlife and conservation.

Funds raised throughout the week will go towards projects like habitat recreation for Bitterns, managing Europe's largest little tern colony in Great Yarmouth, and conserving key regional species such a the swallowtail butterfly and marsh harrier.

To take part in the collections, buy tickets for the cinema screening or get involved in Love Nature Week in another way the RSPB would love to hear from you. Contact Gena Correale-Wardle on 01603 660066 or e-mail gena.correale-wardle@rspb.org.uk.