Seaside theme park pips Alton Towers to international award

Scary clown

The event won the award of Best Scare Zone and Roaming Actors. - Credit: Pleasure Beach

An event which brought screams to a Norfolk seafront attraction has seen off competition from Alton Towers to claim an award at the international tourism horror Oscars.

Promo shot for Fairground Frights.

Fairground Frights will be returning to Great Yarmouth Pleasure Beach this October. - Credit: Great Yarmouth Pleasure Beach

Fairground Frights debuted at Great Yarmouth Pleasure Beach in Halloween 2020 and has won the Best Scare Zone and Roaming Characters category at ScareCON, the European awards for companies that work within the scare industry.

The event also came runner-up in the Best Halloween Scare experience and Best New Event/Attraction categories.

In the lead-up to October 31, the event had a host of sinister characters haunt the rides accompanied by light projections and a ghostly soundtrack of Halloween hits.

Fairground Frights won Best Scare Zone/Roaming Characters beating Alton Towers, Chessington World of Adventure and Twycross Zoo.

Promo shot of a scary clown by fire.

Great Yarmouth Pleasure Beach filled the 'Not so' Fun House with evil clowns. - Credit: Great Yarmouth Pleasure Beach

The success has prompted the Great Yarmouth Pleasure Beach team to confirm Fairground Frights will return from October 27 to 31 this year with tickets going on sale soon.


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Aaron Jones, the park’s marketing director, said: “Our efforts to host ghosts and create frights on the site proved hugely popular with visitors.

"We worked with some great performers and highly creative people to make Fairground Frights a fantastic experience and being nominated for ScareCon is a great reward for our four nights of fear last year.

Promo shot for Fairground Frights with a creepy girl by fire.

A spokesman for the ScareCon judges said: “The roaming actors could scare relentlessly and nowhere was safe within the park. - Credit: Great Yarmouth Pleasure Beach


“We launched it as a way of showcasing the Pleasure Beach in the autumn and also providing a host of Halloween thrills.”

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ScareCon judges said they were really impressed by the atmosphere created during the debut event.

A spokesman for the judges said: “The roaming actors could scare relentlessly and nowhere was safe within the park.

"The seasonal makeovers of the Fun Factory and the Haunted Hotel added to the experience creating a fun and scary Halloween night out.”

The event also proved to be a huge hit with some evenings selling out completely.

Mr Jones added: “We want to say a huge thanks to all of our amazing customers who came along. We could not have done it without them, and we are looking forward to bringing it back later this year."

Eerie photo of ghosts and monster

Fairground Frights will return to Great Yarmouth Pleasure Beach this October. - Credit: Great Yarmouth Pleasure Beach

Tickets for the 2021 Fairground Frights will be on sale soon. You can book tickets at the Great Yarmouth Pleasure Beach website.

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