A seafront hotel in Great Yarmouth has been evacuated amid reports of a fire.
A fleet of emergency vehicles rushed to the scene on Great Yarmouth's Marine Parade on Tuesday at around 7.52am.
An eyewitness said there were at least six police vehicles, five fire crews and two ambulances outside the New Beach Hotel on the corner of Regent Road facing Britannia Pier.
A crowd of at least 100 people was seen standing outside.
One hotel guest at the scene said: “It was chaos. The alarm went off and the hotel was evacuated in minutes.
“We were in bed at the time.
“We don’t know anything, but we think it was on the third floor.”
A spokesman for Norfolk Police said it was called by Norfolk Fire and Rescue service to provide support. The area was cordoned off.
There are no reports of any injuries.
Norfolk Fire and Rescue Service said the alarm was raised at 7.51am via a 999 call.
The fire was located in a room on the third floor with crews using main jets and hand appliances to put it out.
Four fire crews from Great Yarmouth and Gorleston attended, a spokesman said, and around 150 guests were evacuated.
The stop message came through at 8.46am.
One ambulance and one ambulance officer vehicle were also despatched. A spokesman for the East of England Ambulance Services confirmed a number of patients were assessed, but all were discharged at the scene.
The New Beach Hotel is part of the Leisureplex collection of 21 mainly seaside hotels including the Hotel de Paris in Cromer.
Leisureplex managing director Emma Russell said it was a small incident.
She thanked the emergency services for their quick response as well as all the hotel's staff who were trained to respond to emergency situations and enacted all procedures calmly as soon as the alarm sounded.
"All guests and employees were evacuated very quickly and safely," she said.
"And we would just like to give our thanks to the emergency services. We are just waiting for the fire brigade to sign the building off and we will be open as normal tonight."
She said one room would be out of action and she expected guests would soon be able to return to their rooms.
Around 160 guests and staff were forced to leave their rooms, she added.
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