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Hemsby traders' Viking visit

PUBLISHED: 09:27 25 February 2010 | UPDATED: 16:49 30 June 2010

Traders from Hemsby visited the Jorvik Viking Festival in York to seek ideas for the resort's own Viking festival, planned for June 18, 19 and 20.

Traders James Bensley, Lyndon Bevan and James Gray, accompanied by brand strategy guru Simon Middleton, talked to many of the hundreds of Viking re-enactment enthusiasts occupying the city during the festival, and recruited a number of stallholders to take part in Hemsby's first festival.

Traders from Hemsby visited the Jorvik Viking Festival in York to seek ideas for the resort's own Viking festival, planned for June 18, 19 and 20.

Traders James Bensley, Lyndon Bevan and James Gray, accompanied by brand strategy guru Simon Middleton, talked to many of the hundreds of Viking re-enactment enthusiasts occupying the city during the festival, and recruited a number of stallholders to take part in Hemsby's first festival.

Mr Middleton said: “It was inspiring to see how the 25-year-old Viking festival in York can attract so many thousands of visitors. It was wonderful entertainment for children and adults alike and we are confident that the Hemsby festival will be just as much fun."

The Hemsby Viking Festival will feature an army of around 60 Vikings from the Vikings of Middle England re-enactment group, who will be holding skirmishes throughout the weekend, as well as giving demonstrations of Viking crafts and lifestyle to local schoolchildren and festival visitors.

The festivities will also feature a rather more modern Scandinavian influence, with Abba tribute bands, as well as Swedish food and clothing stalls. The event will climax with the spectacular ceremonial burning of a Viking longship.

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