There are few places in Great Yarmouth which offer views of the river, Broads, and sea - but Crown House in Great Yarmouth is one of them.
Built in 1970 as a towering tribute to the town's industrial future it became a dispiriting office hub for the Inland Revenue and signing-on point for the town's unemployed.
Take-A-Look-Inside--Crown-House-flats--In-Great-Yarmouth
Eventually, it too was made redundant.
Today, however, following a more than £3m investment it has been remodelled into 30 flats - a reinvention that is being hailed as a sign the tide is turning for the town and its "gentrification" in the hands of developers.
Richard Wombwell, the man behind the conversion, officially launched the new development on Tuesday (August 31) helped by Yarmouth MP Brandon Lewis and council leader Carl Smith.
He said 10 of the flats had already been sold, one apartment going for £135,000 - a record for Yarmouth.
"I am very pleased with what has been achieved," he said.
"Having been coming to Great Yarmouth since 2014 I have seen the town change. The process of gentrification is well underway.
"It was a very prosperous town, but it fell apart.
"In 2014 you could still get a three bedroom house for £60,000. Property prices have gone up substantially in line with people' salaries."
Mr Lewis hailed the changes.
"For a lot of people it was the last thing they saw as they left the town. This is a really exciting time for Great Yarmouth and this confirms that things are moving forward in a positive way."
The development sees five one and two bedroom flats duplicated over six floors, each with their own parking.
Prices for the two bedroom flats range from £135,000 to £180,000, with the one-bedroom homes ones selling for £95,000 to £110,000.
Adam Lynch of William H Brown estate agents said it was the biggest investor development they had ever dealt with.
"Today is the launch and we already have ten under offer," he said.
"The market is incredible at the moment and we are seeing record prices."
Among those snapping up properties so far were retired people as well as young couple's taking advantage of the Government's Help to Buy scheme, Mr Wombwell added, proving the wide appeal.
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