Investors pull plug on Hemsby Pontins
Investors have pulled the plug on a multi-million pound scheme to redevelop the former Pontins site at Hemsby.Norwich-based brand strategy expert Simon Middleton had attracted a mix of national and regional investors for his plans for the holiday park, which closed after the 2008 season.
Investors have pulled the plug on a multi-million pound scheme to redevelop the former Pontins
site at Hemsby.
Norwich-based brand strategy expert Simon Middleton had attracted a mix of national and regional investors for his plans for the holiday park, which closed after the 2008 season.
However, he said: “The site owner would not give us a price they were willing to sell for unless we shared our plans with them, but my investors were not prepared to do that.”
You may also want to watch:
When Mr Middleton launched the scheme last December his vision had been for an “Eden of the East”, an all-year-round holiday centre in a dome development providing a constant sub-tropical climate.
However, he said: “The plans were modified over time to become a day visitor attraction, dropping the domes concept.”
- 1 Man in his 50s dies after head-on collision on A143
- 2 How Great Yarmouth are you? Take our quiz to find out
- 3 Bid for new affordable homes on 'eyesore' site in Gorleston
- 4 New vintage store opens bigger premises
- 5 Part of A143 closed after three-vehicle crash in early hours
- 6 N-Dubz themed bottomless brunch announced for Norfolk
- 7 'Never seen anything like it' - Norfolk Christmas shopping frenzy has begun
- 8 Fire on the water bursts into life on Yarmouth seafront
- 9 Picture special: Fire on the Water thrills crowds
- 10 Mother-of-two takes over slumber party business
He said there had been positive reaction to the new scheme - “a theme park of experiences rooted in Norfolk's history” - and he was still hopeful of developing it on another site, either locally or elsewhere in the county.
Mr Middleton said that he was still committed to helping Hemsby traders and would be working with them on planning next summer's Viking festival.