It's cheerio Chadds, hello Palmers...
THE familiar name of Chadds is to disappear from the centre of Lowestoft after more than a century.But the department store, which has been in the town for 102 years, is being rebranded with a name with an even longer East Anglian pedigree.
THE familiar name of Chadds is to disappear from the centre of Lowestoft after more than a century.
But the department store, which has been in the town for 102 years, is being rebranded with a name with an even longer East Anglian pedigree.
Chadds, in London Road South, will be renamed Palmers next month to join the existing Palmers shops at Yarmouth, Dereham and Bury St Edmunds.
Chadds was taken over by Palmers five years ago, but the name was left intact while the store was modernised. Palmers was founded in Yarmouth in 1837 and is still a family business.
You may also want to watch:
The Lowestoft shop will add new departments and ranges to the Palmers family.
Managing director Bruce Sturrock said: “Over the last five years we have completely refitted the store, and now we feel the time is right to give it its new identity.”
Most Read
- 1 New Banksy-style mural adds to town's crop of street art
- 2 'Very high risk' paedophile who groomed 12-year-old has sentence doubled
- 3 Two people injured in A47 crash
- 4 ‘Can you let me off?’ pleads driver doing 90mph in 50mph zone
- 5 'A wonderful place': A look back at Gorleston's 'second high street'
- 6 Man sought help for ADHD before his death, inquest hears
- 7 Historic pub poised for mini-market use bringing 20 jobs
- 8 Photo gallery: Memories of the lost lido at Gorleston seafront
- 9 Rovers return? New landlords relaunch village pub with parties and Sunday lunches for dogs
- 10 65,000 attend Out There Festival
The store will be closed tomorrow and on Monday and Tuesday as work gets under way on a new frontage.
A clearance sale starts on
Thursday.
