Last orders at Great Yarmouth town centre pub
- Credit: Eastern Daily Press © 2014
A Market Place pub has called last orders, citing cheap supermarket alcohol deals among its reasons for closing.
The Gallon Pot, near Great Yarmouth's Palace Casino, shut its doors to the public on January 2.
It had existed as The Gallon Pot since 1960, rebuilt after a Second World War bomb destroyed the former Burroughs Wine Lodge in 1943.
And in a string of posts on its Twitter account, the scale of the challenge the pub had been facing was revealed.
These issues included supermarket prices undercutting pubs, extended drinking hours, difficulties with breweries and fewer people going to pubs to socialise.
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The person behind the account described the situation as a 'mountain to climb' for landlords, and hoped somebody else could take over the pub.
They hailed customers for their support over the years, wished the best to former staff and urged people to support pubs that are still trading.
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'It is sad but it happens,' they added. 'I'm sure we won't be the last to close.'
Brandon Lewis, MP for Great Yarmouth and the government's pubs minister, described the closure as sad news.
But he remained optimistic about the prospects for other pubs in the borough.
'Pubs had a good year and with the cut in beer duty pubs were up a million pints in sales per month,' he said. 'The economy is picking up and our town centre is starting to see a massive improvement.'
He hoped reductions in business rates for pubs and lower National Insurance contributions would be a further boost for the industry.
'It's always sad to see any kind of business that's not been able to succeed,' he added.
'The owners made a really good effort to move it forward and make it community focused and credit to them as they gave it a good go.'
But he noted: 'We are in a climate where people have a lot of options with what to do with their leisure time.'
The Gallon Pot's owners described it as a friendly local public house, serving homemade good quality food all day, every day.
It had previously been the Burroughs Wine Lodge, opened in 1772 and taken over by Lacons in 1897.
A Second World War bomb dropped by a German FW190 plane destroyed the pub in 1943.
It was rebuilt as the Gallon Pot and re-opened in 1960.