Councillors on Norfolk's east coast have urged officials in County Hall to consider placing one of the government's flagship 'investment zones' in the Great Yarmouth area.

Carl Smith, Conservative leader of Great Yarmouth Borough Council, is reported to have written to the county council to ask for his area to be considered for the scheme.

The zones - touted by South West Norfolk MP and now prime minister Liz Truss as a way of boosting Britain's economic growth - will have lower taxes, lighter regulation, and relaxed planning laws.

At last week's mini-budget, it was revealed that Norfolk and Suffolk's county councils had been invited to submit a bid to create a zone in each of their counties.

Mr Smith's letter was referred by Daniel Candon, Tory chairman of the council's economic development committee, at a meeting on Thursday.

Mr Candon was responding to his party colleague Paul Wells, who said that "now is the time to strike while the iron is hot", in terms of lobbying for the zone to be in Yarmouth borough.

It is understood that the favoured location for Norfolk's zone is the A11 corridor, encompassing Wymondham, Thetford and Attleborough.