McDonald’s team up with charity to clean up coastal path between Lowestoft and Pakefield

Mcdonald's crews teamed up with Keep Britain Tidy as part of 'Love Where You Live Campaign'. Photo:

Mcdonald's crews teamed up with Keep Britain Tidy as part of 'Love Where You Live Campaign'. Photo: Gemma Farman. - Credit: Archant

McDonald’s crews took part in a clean-up of the coastal path and beach between Lowestoft and Pakefield as part of an ongoing initiative to “spruce-up” the area.

The teams from London Road North, Lowestoft, Arbor Lane, Pakefield and Gapton Hall Retail park, Great Yarmouth, were teaming up with Keep Britain Tidy’s ‘Love Where You Live’ anti-littering campaign.

Staff, led by manager Gemma Farman, from the three restaurants collected three bags of rubbish in their efforts.

Russell Simpson, McDonald’s area manager, said: “I am extremely proud of everyone who took part in this litter pick.

“As a business, we understand the important role that we play in making the area a better place – it’s important that we look after the local area so that everyone can enjoy it.”

The event is just one of number of McDonald’s clean-ups taking place across the UK as part of ‘Love Where You Live’. The campaign encourages local communities to take action and work together to keep their local area tidy.

Allison Ogden-Newton, chief executive of Keep Britain Tidy, said: “To win the war on litter everyone needs to work together, with businesses having an exciting part to play.

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She added: “McDonald’s Love Where You Live initiative, together with their day-to-day commitment to tackling the problem through their litter patrols and their ongoing support Keep Britain Tidy, is an example of how a business can make a real difference.”

Since McDonald’s began supporting the ‘Love Where You Live’ campaign in 2010, over 1,900 events and activity days have been organised by restaurant staff in the UK, involving over 57,000 volunteers. In England specifically, 2015 saw 269 events take place with a total of 11,371 people taking part.

In addition to the larger litter events, McDonald’s restaurants patrol the streets at least three times a day to collect all litter that has been discarded, regardless of its origin. Crew members across the UK cover a total of 3,000 miles each week on litter patrols, which equates to 150,000 miles a year and the distance of five marathons each year per store.