THE main challenge for most people approaching the Mercury office in King Street is: “How do I open the doors?”So it stands to reason that in its computer generated version in Second Life - where everything is a bit better than in real life - they whoosh open allowing visitors to glide in.

THE main challenge for most people approaching the Mercury office in King Street is: “How do I open the doors?”

So it stands to reason that in its computer generated version in Second Life - where everything is a bit better than in real life - they whoosh open allowing visitors to glide in.

Thanks to entrepreneur Sid White's technical wizardry a cartoon version of the office is up and running alongside a range of local businesses from clothing to kitchens who are keen to tap into the potential of the world-wide phenomenon visited by millions of virtual people, or avatars, every day.

Mr White, 34, whose company GYSL is in the process of transporting Great Yarmouth to the internet dimension is currently “building” Peggotty's pub and a showroom for Reface kitchens and bedrooms where customers will be able to walk in and change combinations at a touch.

In time he hopes to add tourism and educational opportunities for people who teleport into the cyber community.

He said: “It takes a bit of creativity and skill but I am getting on with it quite quickly now. I have had plenty of positive feedback, it would be nice if I could keep up with it all.”

To get involved with GYSL email Sid White at info@GYSL.co.uk