Search

Morrisons to introduce Quieter Hour for nation’s shoppers

PUBLISHED: 15:15 17 July 2018 | UPDATED: 19:31 17 July 2018

WM Morrisons Supermarkets in Colindale. PHOTO: Teri Pengilley

WM Morrisons Supermarkets in Colindale. PHOTO: Teri Pengilley

Teri Pengilley

A supermarket chain will be turning off the tannoys and embracing a calmer atmosphere with a new weekly quiet hour.

From this Saturday Morrisons stores around the country are introducing Quieter Hour, meaning no music or tannoy announcements, dimmed lights, reduced basket and trolley movement, and turned down volumes on self-service checkouts.

This is to make sure that shopping is made as smooth as possible for people that might find shopping difficult, and for those that have enhanced needs, such as Autism.

Designed to help customers who currently struggle with music and the other noise associated with supermarket shopping, it will take place every Saturday in all 493 of its stores nationwide from 9-10am.

The Quieter Hour initiative has been created with the support of the National Autistic Society. Many people who are autistic or those with autistic children can find shopping in a supermarket an anxious experience.

Statements appeared on various Facebook community groups explaining the new measures.

Emily Blanchflower posted on Wymondham Ways: “As a company, Morrisons have listened to feedback from both customers and staff and the National Autistic Society and this was seen as a good way to make sure everyone is treated fairly.

“We hope this is something that, as a community, helps make shopping experiences, that little bit easier.”

Cherry Saunders commented: “So thoughtful and community minded. A big well done Morrisons for your leadership in this area.”

Vicky Ellis-Frost Fantastic also commented on the post: “Will also be great for other people with sensory overload symptoms such as conditions like PTSD/CPTSD/anxiety.”

Morrisons carried out a trial earlier in the year in three of its stores - Lincoln, Woking and Gainsborough - to find out what improvements can be made and to find a convenient time each week for the Quieter Hour to take place.

Listening to customers they found one in five had a friend or family member with autism and many appreciated the option to shop at that time on a Saturday.

Morrisons will also work to improve awareness amongst colleagues of the issues Autistic customers face in store.

Stores will display posters informing customers when Quiet Hour is happening.

Other News

19:51

Firefighters were called after arcing electrical cables sparked a blaze in a building in Great Yarmouth.

14:57

Another drink-driver has been arrested in Norfolk overnight as police continue their winter drink and drug driving campaign.

13:42

Traffic came to a standstill on Acle Straight, off the A47 after an abnormal load was transported through Great Yarmouth today.

09:48

After a soggy start to the weekend retailers are hoping shoppers will venture out in greater numbers today after a slump in footfall on Saturday.

Most Read

Fri, 16:01

Parents at a Norfolk academy have described their anger after finding out that if their children had missed a day at school they would not be able to take part in a non-uniform day.

Read more
Fri, 10:12

Ambulances have been head butted, kicked, and had blue lights ripped off in shocking acts of vandalism on the emergency vehicles - sometimes while crews have been trying to treat patients.

Read more
NHS
Thu, 09:34

A 46-year-old shop assistant was racially abused by a customer in Great Yarmouth.

Read more

Plans for a former pub to be turned into a luxury tobacconist have been put under fire by a nearby health centre, with bosses arguing it would “give out entirely the wrong message”.

Read more
NHS
Fri, 12:19

The East of England has been told to brace itself for a cold weekend after a yellow weather warning for ice and snow was issued by the Met Office.

Read more
Met Office

Local Weather

Sunshine and Showers

Sunshine and Showers

max temp: 7°C

min temp: 4°C

Hot Jobs

Show Job Lists

Digital Edition

cover

Enjoy the Great
Yarmouth Mercury

e-edition today

Subscribe

Newsletter Sign Up

Great Yarmouth Mercury weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy