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Opening of new hi-tech cinema

PUBLISHED: 15:27 04 June 2010 | UPDATED: 17:57 30 June 2010

The place stunk of garlic, I got soaking wet and my chair would not stop rocking.

Those complaints would be enough to stop most people re-visiting a cinema to see an award winning comedy horror.

The place stunk of garlic, I got soaking wet and my chair would not stop rocking.

Those complaints would be enough to stop most people re-visiting a cinema to see an award winning comedy horror.

But for a new cinema on Great Yarmouth's seafront the chance to spook families by spraying them with water and pumping pungent odours towards them is not one to be missed.

This weekend sees the official opening of the region's most state of the art interactive cinema at Yarmouth's Pleasure Beach.

The attraction's 4D cinema is showing two short animated movies in 3D with up to 30 filmgoers finding themselves at the receiving end of new technology designed to enhance the cinema experience.

Costing £200,000, the cinema combines the latest technology used in the hit 3D film Avatar and with an updated version of the infamous 1960s film experiment Smell-o-Vision.

As families watch either Dracula 4D or the Curse of Skull Rock in 3D glasses their olfactory senses will be invaded by film-based scents.

During Dracula 4D the audience will be dragged into desperate fight between the teenager Kevin and the evil blood sucking vampire by getting a whiff of garlic - which is used to fend off the undead count.

And audiences are bound to be jumping as the interactive cinema has vibrating seats and water pumps to spray people especially during the pirate themed Curse of Skull Rock. Wind is also blown into people's faces.

The idea of the 4D cinema was dreamed up by Pleasure Beach boss Albert Jones when he went on a leisure attraction conference in America last year.

He immediately saw the potential of the 4D system and quickly jumped at the chance to be one of only 11 attractions in Britain to have the ground breaking Simworx technology.

Mr Jones said: “I am pleased that I am bringing this new type of cinema experience to Yarmouth. We are always looking at ways of keeping ahead of the competition by introducing innovative attractions.”

Staff at the Pleasure Beach have been trying out the new cinema to make sure its fun interactive technology catches the audiences' attention and senses.

Operations manager John Caldon said: “It is great because of the anticipation of waiting to see what happens next.

“One minute you are okay then your legs get tickled and you think crikey, what was that?”

Dracula 4D, which has won top awards at the Stuttgart Animation and Red Stick festivals, and the Curse of Skull Rock have been made by Red Star 3D and are being marketed in Britain by The Juice, based in London.

The director of Juice Pauline Quayle said: “We are delighted to bring the highly acclaimed Dracula 4D to Yarmouth enabling the town to experience cutting edge 4D technology from Simworx along with the creative genius of the team at Red Star 3D.”

The 4D cinema is showing the two films on alternate days. Visitors need three Pleasure Beach tokens or a wrist band to enter.

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