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Pennies make pounds for Yarmouth trader

PUBLISHED: 10:38 01 October 2009 | UPDATED: 15:11 03 July 2010

Yarmouth entrepreneur Aaron Roberts is proving that in these recession-hit times three pence can make a world of difference.

His bold move in cutting the price of all goods in his Market Place Pound Crazy store to 97p has proved so successful he has done the same in his Regent Road shop as well.

Yarmouth entrepreneur Aaron Roberts is proving that in these recession-hit times three pence can make a world of difference.

His bold move in cutting the price of all goods in his Market Place Pound Crazy store to 97p has proved so successful he has done the same in his Regent Road shop as well.

Mr Roberts has seen a 25pc

increase in trade at his Market Place shop since July and is already reaping the reward in Regent Road as well.

Price-conscious customers have been snapping up everything from cleaning goods and toiletries to beach toys and tools and plans are in place to increase the range even further with new stocks of condiments, crisps, confectionery and cooking sauces.

Mr Roberts decided to undercut rival pound shops and a newly-opened 99p store by the Market Gates shopping centre after he saw a story about the success of a similar discount store in Dorset -

Poole's Pound World store was

forced to close after a rival 99p store opened on the opposite side of the street.

He said: “I am surprised three pence has made so much difference, but it makes us stand out.

“We have had an incredibly positive reaction.

“We have been so busy we have not even found the time yet to change the name of the shops to the 97p stores.”

He said one Norfolk firm had even contacted them expressing an interest in franchising the business.

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