SUN seekers have been flocking to the golden sands of the borough’s beaches this week to enjoy ice cream and splash about in the sea.

Gorleston beach was packed yesterday, with youngsters building sand castles and parents relaxing in the shade by wind breakers.

Similar scenes could be seen along the shoreline, from Hopton to Hemsby, Winterton to Yarmouth and Caister.

And with more sun forecast until the weekend, it is set to be a bumper week for the tourism industry.