EUROPE'S largest single price retailer Poundland will open a brand new store in Market Gates Shopping Centre in Great Yarmouth on Thursday . And to celebrate the store will host a family fun day on Saturday when there will be £100 worth of Poundland vouchers to be won throughout the day.

EUROPE'S largest single price retailer Poundland will open a brand new store in Market Gates Shopping Centre in Great Yarmouth on Thursday .

And to celebrate the store will host a family fun day on Saturday when there will be £100 worth of Poundland vouchers to be won throughout the day. In addition the first 50 customers at the tills to spend over £5 will receive a free bottle of sparkling wine.

A DJ from local radio station The Beach will also be in store to entertain customers during the day.

Poundland offers products from top brands such as Colgate, Nescafe, Walkers, and Cadbury's at discount prices, all at just £1.

Poundland is committed to continuously refreshing its product ranges with fantastic new lines, such as VO5 hair products, and one off WOW products guaranteeing customers something new each time they visit.

David Coxon, trading director at Poundland said: “Poundland offers quality, variety and inflation busting style to over two million savvy shoppers every week. The £1 price hasn't changed since we opened our first store 18 years ago. Our current customers' love us - and we are sure Great Yarmouth shoppers will love us too.”