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Probably the best carol service....

PUBLISHED: 09:23 08 December 2009 | UPDATED: 15:52 03 July 2010

In the surrounds of an Edwardian theatre, it could be probably the best carol service in the world - or maybe just in Gorleston at least.

With its famous Probably the Best Beer in the World slogan, Carlsberg has become a household name with its series of fun advertisements.

In the surrounds of an Edwardian theatre, it could be probably the best carol service in the world - or maybe just in Gorleston at least.

With its famous Probably the Best Beer in the World slogan, Carlsberg has become a household name with its series of fun advertisements.

But now one of the men behind the successful Carlsberg television ads hopes to use his talents to help promote a higher purpose - the real meaning of Christmas and his Gorleston church.

Mike Simm, minister at Cliff Park Community Church and a former London-based advertising agency creative director, has arranged a carol service at the Gorleston Pavilion Theatre on December 20.

Mr Simm hopes that by switching his usual service from a hall at Cliff Park Junior School to the larger theatre it may persuade people who would not normally consider going to a Christmas service to give it a go.

To promote his carol service, the 46-year-old has used his experiences in drawing up the “Probably” adverts to come up with a new slogan - “This Christmas would you rather go to church or a theatre? We thought so.”

The service will use footage of cartoon films such as Aladdin and Cinderella to show how the power of good and God always triumphs.

Mr Simm, who became minister of the church in 2003, said: “This service is all about getting people to buy into the real Christmas message. Many people are spending a lot of money this Christmas and must wonder what is the point of it all?

“Many people feel uncomfortable and unfamiliar when they come into church at Christmas so coming to the theatre instead should help them feel more welcome.”

The festive service has been arranged to fit around the theatre's Dick Whittington family pantomime which stars former ITV Anglia presenter Helen McDermott and which runs from December 14 to January 3.

The free carol service starts at 10.30am and refreshments will be available. For more information visit www.cpcc.org or call 01493 667914.

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