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Sam's sweet fashion statement

PUBLISHED: 17:30 31 August 2010 | UPDATED: 11:58 16 September 2010

Sweet style: Young fashion mogul Sam Harrons with the specially branded Docwras rock for his SHhhh clothing range.

Sweet style: Young fashion mogul Sam Harrons with the specially branded Docwras rock for his SHhhh clothing range.

A YOUNG entrepreneur whose fledgling clothing line is booming is giving his customers across Britain a taste of traditional Great Yarmouth rock with their orders.

A YOUNG entrepreneur whose fledgling clothing line is booming is giving his customers across Britain a taste of traditional Great Yarmouth rock with their orders.

Artist and creator of SHhhh, Sam Harrons recently took a trip to the world's largest rock shop, Docwras where he specially commissioned hundreds of sticks of rock to be made with his company name written through the middle.

“I remember going to Docwras as a kid and watching the rock being made,” said Sam. “Walking past the shop I thought it would be a nice idea to get my own custom rock produced so I could include one free stick of rock with every order I send out as a fun little extra that doubles up as a tasty treat as well as a statement to let people know where the SHhhh roots lay.”

On the day of production Sam and his friend Siobhan took along their filming equipment to document the process and produced a short film which can be viewed on the SHhhh website. Sam's business is going from strength to strength as a clothing brand and art collective.

The fashion range was launched two years ago after a logo that was originally designed as a street art 'tag' gained cult status locally and Sam, then 18, started designing personalized clothing and spin offs for friends.

His brand took off so much that started a website with cash awarded by Great

Yarmouth's version of the Dragon's Den.

The “dragons” at Enterprise GY's Big Ideas event were so impressed with Sam's business plans they invested immediately.

Sam, who studied an art foundation diploma at Great Yarmouth College before moving to The Norwich University College of the Arts, is amazed how the logo has taken off.

He added: “From just one small, simple logo has grown this exciting business and lifestyle. Good times!”

“I was just fiddling with my initials and came up with SHhhh!. I made a few t-shirts and sold them to friends.

Within months over 100 people had shirts and the demand was there. I just took things one step at a time and now its really kicking off.

“I see a t-shirt as a canvas and sell it as a piece of artwork. Not just a product.”

“We are quickly forming a solid network of emerging artists from the UK and plan to work with artists overseas in the coming months, including cities such as London, Paris, Berlin and New York.”

Sam also has recently been hosting SHhhh parties in Yarmouth and Norwich, which have proven to be very popular with the locals by daring to play something new.

Sam's clothing and artwork is stocked in 2nd Avenue Clothing Boutique, Lowestoft,

Drugstore Skateboarding (previously Drift), Norwich and online at sam@shhhhclothing.com

www.shhhhcollective.com.


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