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SHhhh! Doodle design's a cult!

PUBLISHED: 09:53 01 January 2009 | UPDATED: 12:40 03 July 2010

WHEN Sam Harrons was doodling a signature for his street art he never imagined his simple logo would turn into a cult and provide the seed for a blossoming business.

WHEN Sam Harrons was doodling a signature for his street art he never imagined his simple logo would turn into a cult and provide the seed for a blossoming business.

Fine art student Sam settled on SHhhh! as a sign-off for his work.

Now, a few months on, the SHhhh! logo is seen around Great Yarmouth on t-shirts and other merchandise as a much-sought-after logo and 18-year-old Sam is struggling to keep up with demand for personalised clothing and SHhhh! spin offs.

His SHhhh! brand has taken off so much artist Sam has turned young entrepreneur planning to start up a website with cash awarded by Great Yarmouth's version of the Dragon's Den after he pitched his business idea.

The “dragons” were so impressed with Sam's ideas to develop the clothing brand and create an on-line community for 13 to 20-year-olds to keep in touch with events, arts and music in the Great Yarmouth and Norwich areas they invested immediately.

Sam, who is studying for an art foundation degree at University Campus Suffolk (UCS) Great Yarmouth, is amazed how the logo has taken off with a constant demand from people asking for SHhhh! t-shirts incorporating his logo and trademark speech bubble.

“It is amazing. It has come out of nothing and it just keeps on growing.”

“I was just fiddling with my initials and came up with SHhhh! I made a few t-shirts and sold them to friends. People started asking where they got their t-shirts and people were talking about SHhhh! In a few months about 50 people had shirts and wanted more and more and I didn't have time to keep up with demand.”

Demands for personalised clothing flooded in and Sam saw a business growing out of his doodle.

He decided to pitch in front of a Dragon's Den-type panel as part of the Big Ideas Conference for enterprise GY at Great Yarmouth Racecourse and was given £400 of the £1000 on offer between many young entrepreneurs pitching that day.

“The website is for teens to visit to check out what's on, the latest art, music and fashion- and anything interesting to 13 to 20-year-olds.

“There is an identity now and this could also be a showcase for the arts and what's on locally and help young people get their work known and out there. We would link up with local exhibitions and events. It's an open brief.”

Big Ideas Conference organiser Julie Stimpson said Sam impressed the “dragons” - entrepreneurs from the Great Yarmouth area - with his business plan, idea, commitment and enthusiasm.

Sam's clothes are already stocked by Junx clothing in Great Yarmouth Market Place and he is currently working on a catalogue creating advertising and photography for SHhhh!


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