It's behind them! The stars of Aladdin bought some pantomime humour to the opening of the new Wilkinson store in Gorleston this week.Cast members from the Pavilion Theatre show including Helen McDermott added some eastern promise to the occasion at the High Street shopping centre on Wednesday.

It's behind them! The stars of Aladdin bought some pantomime humour to the opening of the new Wilkinson store in Gorleston this week.

Cast members from the Pavilion Theatre show including Helen McDermott added some eastern promise to the occasion at the High Street shopping centre on Wednesday.

Shoppers may not have got the chance to make three wishes rubbing the magic lamp, but contented themselves with a first look round the store

The arrival of the home and garden chain has provided a much-needed jobs boost, with 86 permanent and temporary staff taken on for retail and administrative roles.

Tomorrow the store is hosting a family fun day, with a face painting between 10am and 4pm.

A family owned business, Wilkinson has more than 300 stores nationwide including an outlet in Great Yarmouth's Market Gates shopping centre.