THIS year's East Coast Run is being promoted as a great way for people in the borough to get fit and active. A popular event in the athletic calendar for runners of all ages and abilities, the 10k run takes in the seafront and town centre on October 25.

THIS year's East Coast Run is being promoted as a great way for people in the borough to get fit and active.

A popular event in the athletic calendar for runners of all ages and abilities, the 10k run takes in the seafront and town centre on October 25.

Residents in south Yarmouth are being encouraged to take part through a project run by the Comeunity organisation.

Runners from the area who take part are being offered special I Love GY vests and t-shirts.

Comeunity neighbourhood manager Leon de Beer said: “We are promoting the East Coast Run as part of our Health and Wellbeing work in the area.

“We will be providing any residents from South Yarmouth who sign up through us with a free I Love GY vest or t-shirt. However, stocks are limited and it's very much a first come first serve offer.”

Starting and finishing in St George's Park, this year's event also includes a one-mile family fun run.

Olympic athlete Paul Evans is providing a training programme, starting this week in the Mercury.

Paul is also hosting a special race training evening on Monday, September 14, at the Wellesley.

The race is organised by Great Yarmouth Road Runners with sponsorship from Great Yarmouth and Waveney NHS. Partners include Great Yarmouth Borough Council, Active Norfolk, Great Yarmouth Town Centre Partnership and Greater Yarmouth Tourism Authority. The Mercury is the media partner.

Prizes will be awarded for five age categories and teams with a special memento for all finishers.

Great Yarmouth and Waveney NHS exercise referral co-ordinator Charles Allen said: “This is a great opportunity for people who may not previously considered becoming active to do so. Physical in-activity costs each PCT in Britain �3.2m each year.”

Participants can attend Great Yarmouth Road Runners training sessions every Tuesday from 6.45pm, at Cliff Park Junior School.

Beginners' sessions will also be held every Wednesday 5 to 6pm at the Great Yarmouth and Waveney NHS office, Common Lane North, Beccles.

Training Schedule

By Paul Evans week 4

Sunday: Rest

Monday: 5min walk/warm up; 12 x 1 min jog with 1 min walk/recovery; 5 min walk/warm down

Tuesday: Rest

Wednesday: 5 min walk/warm up; 15 min run/jog; 5 min walk/warm down

Thursday: Rest

Friday: 5 min walk/warm up; 10 min jog; 5 min walk/warm down