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Store's diamonds for X Factor's Stacey

PUBLISHED: 13:45 17 November 2009 | UPDATED: 15:39 03 July 2010

THEY say diamonds are a girl's best friend and this weekend the last remaining female in X Factor was decked out in £100,000 worth of the jewels on loan from an historic Norwich store.

THEY say diamonds are a girl's best friend and this weekend the last remaining female in X Factor was decked out in £100,000 worth of the jewels on loan from an historic Norwich store.

Stacey Solomon, one of the final six contestants on the hit ITV show, was described as looking like a “diva” when she performed “Who Wants to Live Forever” wearing diamond earrings, bracelet and ring.

The jewellery had been supplied by long-established Norwich jewellers Winsor Bishop.

The store, which has been based in London Street for 175 years, has now been asked to return next weekend to dress Britain's Got Talent star Susan Boyle.

Sophie Croydon, director of Winsor Bishop and founder of www.rentyourrocks.com, said: “It's been a fantastic opportunity for us and I'm thrilled we have such a positive relationship with the production team on this super high-profile show.

“The production team has previously worked with the very large jewellery houses such as Cartier, so for them to now have Winsor Bishop and www.rentyourrocks.com as their supplier is a great honour for us and obviously throws super excitement among our team.”

On Saturday's show, Stacey could be seen wearing a diamond encrusted cuff, worth £54,795, red carpet diamond chandelier earrings and a pink and green tourmaline and diamond ring.

She was told by judge Louis Walsh that she looked “so much more like a diva”.

Ms Croydon said Stacey was “over the moon” when she saw the jewellery she would be wearing for the show.

She said: “She squealed with excitement and literally jumped up and down. The diamond cuff looked amazing on her and for us to help her enjoy the show and boost her confidence even more was fantastic.

“It's a really, really big honour for us and a fantastic result.”

Winsor Bishop, together with www.rentyourrocks.com, was approached by the X Factor team after working with talkbackTHAMES, the production company behind the show, on another project.

The company now return to work on the show this weekend and is in line to work on another programme being produced for Simon Cowell which will air in the UK and the USA.

Has your business got a link with a TV show? Call reporter Kate Scotter on 01603 772326 or email kate.scotter@archant.co.uk

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